The Swansea Arena, the “jewel in the crown” of the Swansea Bay regeneration project, is a flexible, multi-purpose venue that hosts 200 events a year. Managed by the Ambassador Theatre Group, the arena features a diverse program that includes concerts, comedy, theater, e-sports and conferences.
The seating arrangement is incredibly flexible. Fixed seating in the circle, retractable seating in the stalls and removable “Matrix” seating in the front stalls can be used in various combinations to create audiences of different sizes and configurations. The auditorium can also be divided from front to back by a dividing wall, allowing a conference to be held in the circle and a workshop to be held on the track.
